The branding for Airo aims to show how AI can be used as a tool to expand traditional methods and create new creative approaches.
Why? The aim of Airos Branding was to use a combination of theoretical analysis and practical oldschool application to investigate the potential and limitations of using AI for creative work processes.

How? Based on these branding tasks, I investigated how AI-based tools can be used in various phases of the design process – from research and brainstorming to the final design. Particular emphasis is placed on how these technologies complement traditional methods and enable new creative approaches. Initial results show that AI opens up new avenues, particularly in research and idea generation, but that control, critical review and finalisation by the designer are still necessary. The combination of AI and traditional design gives rise to hybrid approaches that promote both efficiency and creativity.